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ViSenze Blog

Future-proofing e-commerce apps

Posted by ViSenze 09-November-2015

Following our previous blog post on the ongoing debate between the mobile web and mobile app - and how this battle is going obsolete in 2016, Will Lindemann, Director of Growth at Branch Metrics has contributed this guest post on how to utilize innovative mobile technologies to reap massive rewards for your organization.


For shopping companies and lifestyle brands, the days of “betting on

How to evaluate visual search technology providers for an e-commerce business

Posted by ViSenze 02-November-2015

A Guide To Avoid Disappointment

With visual search as a gleaming new, promising and innovative technology, we understand that evaluating different providers can be an overwhelming task.

Having helped top e-commerce players in Asia such as Flipkart, Patsnap, Caratlane, Zalora, and Lazada implement visual search technology to their platforms, we understand the kind of questions you have when it

The ROI of using visual search technology for e-commerce

Posted by ViSenze 02-November-2015

You’ve heard about the Loch Ness Monster, right? Or of any other cryptids or mythical creatures - say, the Big Foot, the Kraken, mermaids? Now, measuring the ROI (return on investment) for the implementation of a new technology for your company may seem like one of these creatures - stuff that everyone talks about but no one has ever captured successfully.

Visual search technology: Why should retailers care?

Posted by ViSenze 02-November-2015

2014 was an exciting year in retail. Worldwide, sales hit a record high of $22 trillion. Omnichannel retailing became the norm, the mobile wallet was on the rise, retailers recognized the importance of and started leveraging on Big Data, and brands went after huge opportunities in emerging markets such as Brazil, China and India.

6 Things about visual search technology all ecommerce Product Managers need to know

Posted by ViSenze 02-November-2015

Welcome to the wonderful world of visual search technologyIf you think you’re in need of a crash course on what visual search technology is, its various capabilities and use cases, benefits and more, you’ll be in for a nice surprise. This introductory guide is exactly what you need to know about the software and how to implement it onto your e-commerce platform.

ViSenze visual search vs. Google image search: 5 Myths to debunk

Posted by ViSenze 02-November-2015

At ViSenze, we get this question a lot: “How is your visual search technology different from what Google is doing?”In fact, we were asked that so often that we have decided to respond with this article.

3 ways US retailers can prepare for Black Friday by learning from Flipkart’s Big Billion Days

Posted by ViSenze 29-October-2015

The highly-anticipated Black Friday is less than a month away. Halfway across the globe, India has already experienced its great Diwali 2015 holiday sale a few weeks ago. And since it is on par or even exceeding Black Friday sales in terms of scale and scope, there are quite a few things US retailers and e-commerce businesses can learn from it.

Mobile ecommerce in 2016: mobile web vs mobile app battle will become obsolete

Posted by ViSenze 29-October-2015

 The future is already here, it is just not evenly distributed yet. In 2015, we witnessed the online fashion store, Myntra, turn app-only. We witnessed early adopters like the social commerce app, Polyvore, explore the rise of rise of deep linking and app indexing that allows app content to be surfaced in search results. And we witnessed the private online shopping club, Beyond The Rack, be

What’s Next in Fashion eCommerce to Increase Conversion Rates and Capitalise on the Booming Visual Commerce?

Posted by ViSenze 16-September-2015

This article written by the ViSenze team originally appeared on Marketizator's blog. 

Fashion has been the muse for many technological breakthroughs. It is the reason why Google Image Search was born in 2000, when the most popular search query was J.Lo’s slashed-to-the-navel green dress that she wore for the Grammy Awards. Fast forward to today, fashion is currently inspiring machine

Study shows e-commerce platforms shouldn’t simplify their search experience - say what?

Posted by ViSenze 13-August-2015

E-commerce players are pumped to find the best personalisation solution and search bar experience.

Using machine learning algorithms to identify buying patterns and make recommendations, uploading images as search queries instead of keywords to make search more efficient - they are all the latest cravings in the e-commerce industry, with use cases pioneered by Amazon, Taobao, Flipkart and more.

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