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ViSenze Blog

Swipers and Searchers: How to optimize your mobile e-commerce platform for both

Posted by ViSenze 07-March-2016

Statistics portal Statista predicts that the mobile retail commerce sales will hit 31 billion dollars by 2017, from 8 billion in 2012. With more consumers looking to their mobile devices for browsing and purchasing products online, the mobile e-commerce market is fast becoming a necessary way to push your products online. But who exactly are your mobile e-commerce audience? 

Computer Vision for e-commerce: Build or buy?

Posted by ViSenze 03-March-2016

As visual technology gains more mainstream attention in the e-commerce market, more and more companies are thinking of implementing this technology on their platforms. Following hot on the heels of this trend comes the important question - Should you develop the technology yourself, or buy a plug-and-play solution from a visual tech provider? You have probably thought about this and came up

What’s next for video commerce in 2016?

Posted by ViSenze 24-February-2016

Video commerce, the practice of allowing consumers to shop products they spot in a video via clickable links whilst watching, has been around for a few years already. Embraced mainly by brands so far, time has come for e-commerce businesses with larger and faster moving inventories to rip the benefits of shoppable videos too, in a more cost-effective and scalable way.2016 seems to be the year

How social media "Buy" buttons are changing e-commerce

Posted by ViSenze 22-February-2016

Buy buttons on social media platforms are rapidly becoming more commonplace -  in fact, they just might be the future of e-commerce shopping. With users spending about 1.72 hours a day on social media (accounting for 28% of online activity), social media as an avenue for e-commerce is looking more and more likely as companies scramble to stabilize their conversion rates. 

Within the past two

Offline, online, and back again: Why the future of e-commerce lies in brick and mortar

Posted by ViSenze 19-February-2016

More e-commerce businesses have been setting up physical locations aside their online hubs to cater to an ever-changing market, realizing that despite the flexibility and wide platform found on the internet, the physical realm of retail still holds considerable power. Online giants such as Amazon and Google have already set up brick-and-mortar stores to sell their wares, preview their latest

Viewers to buyers: 3 ways to optimize your videos for conversion

Posted by ViSenze 12-February-2016

Video commerce - the practice of using video content to promote, sell and support products or services online - is becoming a bigger and bigger part of consumers' purchase journeys. Nowadays, the play button is the most compelling call-to-action on the web. In fact, research has found that 50% of online video was accountable for 50% of all mobile traffic, and internet networking giant Cisco

Machine learning for e-commerce: Awesome or hype?

Posted by ViSenze 10-February-2016

It’s hard to think that machine learning (the current buzzword in science and tech) can be applied to the world of e-commerce. For those unfamiliar with this term: Machine learning explores the study and construction of algorithms that can learn from and make predictions based on data. These algorithms are able to model complex relationships between inputs and outputs, and to find patterns in

Fewer clicks, higher sales: Shorten your ecommerce buying process

Posted by ViSenze 04-February-2016

The ecommerce industry continues to progress further with the rapid development of technology, but there are some age-old barriers that retailers need to overcome. A major finding in this Business Insider report asserts that approximately $4 trillion worth of merchandise were abandoned in online shopping carts in 2014, and about 63% of that is potentially recoverable by savvy online retailers.

4 Ways to lead the buyer’s journey with user-generated content

Posted by ViSenze 27-January-2016

Recent e-commerce trends have cemented the fact that the buyer’s journey has transformed from a passive, linear process to an interactive adventure for online customers, aptly referred to as the age of the consumer.

Whereas the buyer’s journey used to be dictated by brands before, consumers are now taking control of their personalized purchasing cycle. With billions of online users immersed in

4 Solid facts on how men shop for fashion online

Posted by ViSenze 15-January-2016

It's no news online shopping is a popular sport for both men and women. However, men have been surpassing women when making purchases on the Web (surprise surprise)! In fact, according to a CNBC report, men tend to outspend the ladies by 20 to 30 percent per transaction, and it’s not music or gadgets that are leading the online shopping trend for men; rather, it’s menswear and accessories that

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